Creativity is 'A process needed for a problem solving... not a special gift enjoyed by a few but a common ability possessed by most people (Jones, 1993)
The definition of creativity is to use the imagination to create a production of an artistic piece of work.
It is difficult to outline whether this statement is true or not as there are multiple pros and cons referring to this. First of all the statement is trying to assume that everyone has a creative side and it is not a special talent that only few people have, however if everyone is creative, then no one is. An argument that makes it true is that anyone can be taught how to use Photoshop but is using Photoshop with pre-made images and text really classed as being creative? In my opinion this is is merely producing a layout rather than a piece of artistic work.
For example when producing my poster and digipak I could have used an obvious image such as a skeleton to represent our group band, The Skeleton Boys. However instead of going for the obvious I chose to stick with the alternative/quirky theme but represent that by taking an existing album cover, The Automatic - This Is A Fix, and creating an obelisk similar to the one on The Automatic's album. This is using a creative skill as I produced the photographs with my own camera and used Photoshop to create a repeat effect of the actor on my album cover, as well as the obelisk.
During the creation of our group music video I feel that we showed creativity between all of us; to tell a student who has never done a creative subject before to produce a 3 and a half minute music video would be difficult. However because we have previous knowledge of Media Studies and/or other creative subjects. We were lucky in the locations we were available to access so we took advantage of this with our creativity.
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