Monday, 6 February 2012

Digital Technology - Example Exam Question

"Digital technology turns media consumers into media producers".
In your own experience, how has your creativity delevoped using digital technology to complete your coursework productions?

Software and digital technology has helped my progress in Media Studies from AS through to A2 as I have had the ability to improve my Adobe Photoshop skills, but also I have been introduced to new software on Mac computers, such as Premiere Pro, iMovie and iDVD. I feel that it is not digital technology alone that has improved my skills, I have also been determined to improve my knowledge and skills myself.

The Adobe programme, Premiere Pro, helped us completely with our A2 group music video; if we did not have Premiere Pro we would have struggled a lot with the editing section of the coursework. There were alternative programmes available on school Windows computers but as we had access to Premiere Pro, we took advantage of using Harry's MacBook Pro and completed our project using Adobe Premiere Pro.

As we had access to YouTube and the internet in general, we were able to research multiple existing products to take ideas to reproduce. We had to reproduce the scenes or ideas that we liked in simpler ways than the existing video or idea. We had two HD video cameras of the same brand and similar models, this was purely coinsidental but was helpful for the picture of our video to look the same quality throughout. We also had access to floodlights, an empty barn (owned by my Dad, not an abandoned barn), and many locations at Harry's house such as the swimming pool.

Technological hardware that made our video more successful are products such as, MacBook Pro; Windows computers at school; laptops at home; printers and scanners; and HD video cameras as well as an SLR Canon camera. Without all of these products we would have stuggled a lot more with our video; I feel that we were quite a lucky group in the equipment that we had available to use. If we were not able to use our own individual products, we would have had to make do with school hired-out video cameras and school Windows computers with Windows Movie Maker as the only possible video editing software; there are are a small number of Mac computers available at school with iMovie on them.

1 comment:

  1. You do need a reference to the concept of being a producer/consumer here, as it is not touched upon. Ensure that you know key parts of your products to be able to write about how they have progressed.

    ReplyDelete