Question

"How have you combined the 'same but different' (N.Lacy 1999) and the 'familiar and unexpected' (G.Burton 2000) in your final piece?" (A2)

'same but different' - i.e. real media conventions and your ideas/creativity.

150 words.

In our final music video we took ideas from a few real media conventions, such as 'Vampire Weekend - A-punk' and 'The Maccabees - First Love'. We took Vampire Weekend's ending of their video and created our own version of it for our ending. In the original all the band members run off of the set on a particular beat, in our version the band members slowly leave the set and leave one band member remaining, playing the last few notes on the guitar. This is an effective ending for our choice of song as the pace slows down towards the end, so it would look odd if the band members ran out of the shot - whereas the Vampire Weekend ending is still fast paced so it suits the beat of the song for the band members to run.
We also took inspiration from The Maccabees - First Love video as they use many random objects to represent how strange or random a 'first love' could be. We changed the idea of this and the objects we used are mostly relevant to the settings they are in: for example we used inflatables in the pool; mugs in the garden with hot chocolate; although there was one random use of a random object, when one of the band members wears a colander on her head whilst skateboarding.
These two examples show how we have taken existing media and developed it to make it different. However because we chose to use the theme of disjuncture, there were no real familiar traits to our video and the majority of the video is unexpected.